New Social Media Guidelines for Real Estate Licensees

Off-duty and on-duty, do you always act appropriately online? We can help with that. To ensure your social media presence is always appropriate, respectful, and in line with your regulatory responsibilities, BCFSA has released Social Media Conduct Guidelines for licensees.

These guidelines are designed to help you understand BCFSA’s professional conduct expectations of real estate licensees when using social media. This means that you can rest easy, knowing that you’re operating from a place of respectfulness, whether you’re using social media in a professional or personal context.

Principles of social media conduct

• Do act responsibly on social media, by exercising good judgement and assume that anything you post online is public and accessible to all.
• Do communicate respectfully and in a way that promotes and protects the image and integrity of the real estate profession.
• Do demonstrate accountability and responsibility in your posts.
• Do separate personal and professional social media accounts and set your personal account posting visibility to a more private option.
• Do not engage in unprofessional, aggressive, disrespectful, or intimidating behavior on social media, including using abusive or offensive language; engaging in defamatory communication, or insults or threats.
• Do not post discriminatory statements or hate speech against any person or group.
• Do not post any client confidential information on social media, even in closed or private forums.
• Do not use personal social media accounts for business purposes or in connection with your business.

Additional Information

• Social Media Conduct Guidelines
• Social Media Conduct Information